WEL being men

PUBLISHED: 16:18 27 April 2012 | UPDATED: 21:20 20 February 2013

WEL being men

WEL being men

The market in male grooming is booming, with men becoming increasingly conscious of their looks. Are we putting that pressure on our men? Is it really what women want or is it every man for himself? Elaine Price assesses the treatments

Something in the way he moves
One other thing, please dont think after a couple of pints you suddenly have the ability to dance like Justin Timberlake. Strange as it may sound, the way a man dances gives off a lot of subliminal information to the ladies watching. It broadcasts information about age, health and biochemical efficiency.
Not that we want to scare you but if this is your preferred method of impressing the ladies, a few lessons from Djordje Tanasijevic (Loughtons professional Latin dancer) wouldnt go amiss. Your choice, JT or Mr Bean. Dont say we didnt warn you.

STUDIES consistently find that women find tall men attractive. In fact, 80% of personal ads placed by women state they want a man 6ft or taller. Heres the downside, theres not a great deal we can do about that one that doesnt involve torture.
And there are other aspects we cant really help with, like your scent. Not the spray-on type but the one you naturally have. Yes, you have one and we know its there. Scientific research has shown a woman will literally sniff out a mans genetic make up in manner of a super-efficient Spaniel!
Then comes the physical attraction, the face, and whilst we may not insist you have the rugged, square-jawed look apparently very sought after, we can point you in the right direction for a bit of professional help when it comes to getting that groomed look spot on.

Ladies in the know
It is common knowledge that the ladies of West Essex know their stuff when it comes to beauty treatments so sometimes you just have to put a little faith in us. Were not expecting you to follow our lead exactly, which is why some of our local salons have designed their treatment lists with men in mind.
You get your own separate little column, with specialist treatments cherry-picked for male skin conditions, muscle tone and the fact that, unlike us, you dont want to be lying there wrapped up like a mummy for best part of a day.
Gini Bhogal is one such specialist who does not compromise on the quality of treatment you receive. Part of her whole repertoire of gorgeous therapies that take inspiration from the East is the Akarshan mens face treatment (note, not facial) which is targeted to the unique needs of male skin. Skin keeps fit with enzyme exfoliation, whilst Neem (known as the pharmacy tree) and avocado-based moisturisers heal shaving rash.
Another favourite is the balancing back treatment designed to clarify skin and de-stress with the inclusion of her signature Abhyanga back massage. Perfect after a hard day at the . . . office.
If time is of the essence take a look at the treatments on offer at The Lemon Tree. With Dermalogica prescriptive facials on the menu the express facial is a failsafe way to keep skin in check when the pressure is on. Dermalogica carry an extensive range of no-nonsense skin products that are tailored to fit your face all wrapped up in smart packaging in keeping with your street cred.
And dont forget those nails, boys. No lady wants to see grubby mitts so consider a manicure for clean, healthy hands and nails. Pink polish purely optional.

Great Scott!
Traditionalists may feel a bit more at home with advice from a man, even if the visit is driven by a woman. Enter Scotts and relax into a real mans world where a traditional barber-style environment will put you at ease. Scotts has gained a momentum of late, with many recommendations coming by word of mouth often from the ladies.
Jake Fugler, creative director, works alongside Scott Sanders to tend to the locks of West Essex women; their confidence alone sends the men at home flocking!
Scotts has taken many bookings from ladies on behalf of their men, with some even telling Jake and Scott how THEY want the hair cut. But rest assured, boys, youll be very well looked after here and your opinion comes first.
Whilst men are high on the agenda this is a one-stop shop for all the family and with some exclusive hair treatments to boot. Want straight hair permanently? Ask about the Ionic Japanese straightening treatment: slick, shiny hair for girls and boys. There now, everyones happy

Stay headstrong
Not that we take statistics too seriously but it seems one particular national study revealed men spend an average of 2.12 per week on hair cuts. 8.48 a month? Well, we certainly dont think this is the case in West Essex (please feel free to reassure us) as there doesnt seem to be an abundance of Captain Caveman lookalikes in abundance.
Michael Mehmet, creative director at the well-known Tikadi salons, puts paid to this notion too. His customers are a discerning bunch with an average spend per haircut of around 28. Whats more, they tend to visit the salon every four weeks.
Of course there is much about a mans look, hair or otherwise that considers the effect on women. It takes a bit of effort to get the girl, right? But interestingly Michael sees a womans perspective too (although most men wont admit to a womans influence) and quite often too much grooming can be seen as high maintenance. We just dont want you hogging the bathroom. Masculine but well groomed is the key.
On the flipside, the natural bed head look can also take a bit of time and professional intervention. It takes a good cut to look that effortless and a ruffle with the right product to keep it that way. This is definitely a case of Dont try this at home!

Get in touch

Gini Bhogal
Cuckfield House
1-3 Wellington Road
Wanstead E11 2AN
020 8530 0555

The Lemon Tree
10 Church Hill
Loughton IG10 1LA
020 8508 6167

168 High Road
Woodford Green IG8 9EF
020 8504 9874

Saddlers House
Coppice Row
Theydon Bois CM16 7ES
01992 815 700

Djordje (and Emma) Tanasijevic
Dancing Divas at The Zen Studio
228b High Road
Loughton IG10 1ET
07970 489 949

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