Get your groom on

PUBLISHED: 15:17 05 June 2017 | UPDATED: 15:18 05 June 2017

Daniel head shot

Daniel head shot


Male grooming guru, Daniel Johnson, on fellas looking fab this Father’s Day

Lip balmLip balm

Daniel Johnson not only talks the talk, but walks the walk, being immaculately turned out from head to toe. But then he is a living billboard for his growing male grooming empire that currently consists of the recently launched Hamletts Boutique in Woodford Green, a galaxy of star clients (think most of the Premiere League and then some) and a new a range of styling products. So who better to turn to for advice on male primping prepping and preening than him…

Hair today

“Visit your barber on a regular basis,” advises Daniel who trims the tresses of everyone from Dubai royalty to Wayne Rooney. “It’s a false economy to think you can get away without having your hair cut for long periods of time as you pay a heavy price in your appearance.”

Beard oilBeard oil

A close shave

“Being well shaven is vital to being well groomed,” offers Daniel. “Whether you prefer the short stubble look, like I do, or opt for an all out hipster beard, your facial hair still needs to be cared for and shaped. I think it’s worth getting done professionally whenever possible. What you’ll end up with is so much better than anything you’ll achieve looking in your own bathroom mirror.”

Edwin Jagger Shave setEdwin Jagger Shave set

Brow beaten

“Bushy, unkempt eyebrows look terrible, but you’d be amazed how many men overlook this aspect of grooming,” says Daniel. “Get your barber to give them a quick trim at the same time as you get your hair cut. And while a small amount of plucking is perfectly acceptable, whatever you do, don’t overdo it. Nothing looks worse than a man with over-plucked brows.”

Fragrant thoughts

“Looking good counts for little if you don’t smell good as well,” asserts Daniel. “Wearing after shave shouldn’t be something you only do on special occasions, it should be part of your daily ablutions, similarly to putting on deodorant. I personally stick to just the one brand – Creed’s Aventus (£170,, which was given to me as a gift by one of the players who’s hair I cut years ago – I like the idea of having a signature scent.”

Weighty issues

“Taking pride in all aspects of your appearance, including your weight, is what being well groomed today is all about,” says Daniel. “I think it’s fantastic that more and more men are by-passing the pub and are instead going to the gym. Nothing boosts confidence more than feeling good about your body.”

Dress for success

“Every bit of your attire – watch, shoes, cufflinks – goes towards creating an overall impression, but nothing screams poorly groomed more than being badly dressed,” warns Daniel. “So many men get into a rut with their clothing, sticking to styles that are long past their sell by date. You don’t have to be a dedicated follower of fashion, just stick with classic, well cut, well made garments and you’ll be on to a winner.”

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