Durham Rose engagement rings
PUBLISHED: 06:00 23 March 2016
Bespoke jewellers Durham Rose makes sure your ‘perfect’ moment goes perfectly
You’ve found the partner of your dreams and you’re ready to propose, but finding that perfect ring can feel like an impossible task.
Manu Bhardwaj, founder of Durham Rose, found shopping for his own engagement ring so impossible, he launched his own bespoke jewellery business in 2011, offering a personalised and tailored service in jewellery design.
Durham Rose works with clients across the globe from their design studio in Theydon Bois. Along with traditional face-to-face consultations, they offer a unique online consultations giving customers direct access to the design process from start to finish via a live screen 3D model.
Marketing manager, Gloria Repiso, says: ‘Clients can view their ring and make design changes there and then, to ensure the end product is exactly as they’d imagined. Jewellery can be a big investment and you really want to get it right.
‘We don’t have showroom overheads so we can pass that saving on to our client, making sure they get more carats within their budget.’
Durham Rose has seen a recent upsurge in the number of ‘proposal’ rings it provides. These are initial rings used to propose, ensuring your loved one is delighted before you make that financial commitment.
Gloria says: ‘You may want diamonds set in a platinum band for your engagement ring, but we can create your proposal ring in silver, with Swarovski crystals, so you can make sure your partner is entirely happy and test run the design before committing to the real thing. Many clients fear getting it wrong as jewellery is a matter of personal taste.’
The jewellery designers have also seen an increase in the number of long-married couples wanting to update or upgrade their existing engagement rings or redesign family heirlooms.
Gloria explains: ‘Perhaps their budget was tight when they originally tied the knot and they’re looking for something more luxurious, or sometimes they’re just looking to take existing stones and create something different.’
Customers purchasing engagement rings are provided with a ‘journey’ book, documenting the ring’s progress from the ideas stage, right through to the ‘I do’. Gloria says: ‘It’s a lovely way to commemorate one of the most important moments of your life, featuring images from the initial design to a photograph of the happy couple after the proposal, with the ring in situ.’
Durham Rose has recently changed its name from Hot Pink but, as Gloria explains, the business remains the same. ‘Hot Pink opened five years ago but the youthful implications of the name no longer reflect our growth and the sheer breadth of our customer base.
‘But rest assured, it’s only the name that’s changed. The team, the designers and the customer focused ethos remains exactly the same.’
Manu’s business continues to expand and has even appeared on Dragon’s Den which led to investment, albeit not from the dragons themselves.
Gloria says: ‘Although the dragons turned him down, an investor who’d seen the programme liked Manu and his ideas and came on board. It just shows the dragons don’t always get it right!’
4 Forest Drive, Theydon Bois, CM16 7EY. 01992877371