British Beef Week
PUBLISHED: 01:16 10 April 2011 | UPDATED: 19:10 20 February 2013
'Steak' your claim to a traditional roast any day of the week and celebrate local produce...
Steak your claim to a traditional roast any day of the week and celebrate local produce.
A week devoted to celebrating the delights of British beef joined the culinary calendar this year. British beef week, a new campaign has been launched by a group of passionate, determined women called ladies in beef with the aim of providing the British beef industry with its own national promotion week. Running from 23rd to 30th April, the week kicks off with a beef celebration on St Georges day when traditionally, beef has always been eaten.
Ladies in beef is a new organisation of female beef farmerswho care passionately about British beef. The group was formed to help promote and drive awareness of the quality and versatility of British beef, and hopefully initiate a bumper week of home cooked roast meals that will once again become partof family tradition.
The local angle
British beef week is likely to become an important event, especially for local butchers who are often overlooked by the convenience of the supermarket. What is often forgotten is the level of expertise butchers can offer from choosing a cut of meat to advice on how best to cook it. They are also able to be discerning in their choice of the meat they sell as they are directly involved in the buying process; customers are therefore more likely to have accurate information on the provenance of the food they are eating as well as freshness.
Striving for quality
Debden based family butchers K&P are advocates of the approach to British beef week as home grown quality is extremely important to them.
In terms of a choice for the ideal Sunday roast, Sandra Worster feels it really is all down to personal choice as there are so many quality cuts from rib to topside. She says my personal choice would have to be rib, the nearer the meat is to the bone, the sweeter the meat.
So instead of just picking up the usual plastic packed joint, celebrate British beef week in style and treat your family to the best quality by buying locally. It may just change your ideas on shopping for all your
meat in the future.
The mission of ladies in beef.
- To work with the supply chain to champion Red Tractor farm assured beef
- To increase consumer support for the British beef industry through all outlets
- To own and promote Great British Beef Weekeach year
Ladies in beef will do this by working with supply chain partners to identify PR opportunities to tell the story of farm assured British beef to consumers, covering a range of topics from nutrition and recipe versatility through to sustainability.