Launch of Range-Rover Evoque - Victoria Beckham attends - social event
PUBLISHED: 15:14 04 August 2010 | UPDATED: 10:30 21 February 2013
Range Rover Evoque has been released, following an exclusive preview in London for guests attending a 40th birthday celebration of Range Rover held in partnership with VOGUE magazine. One of the guests was Victoria Beckham...
ALL-NEW RANGE ROVER EVOQUE & VICTORIA BECKHAM MAKE GUEST APPEARANCE AT 40 YEAR CELEBRATION OF THE BRAND -
First image of all-new compact Range Rover released
Officially named Range Rover Evoque
Victoria Beckham appointed creative design executive
1,000 new jobs created at award winning manufacturing plant Halewood, Liverpool
Global car to be sold in over 160 countries
Design stays true to LRX concept car
Smallest, lightest, most fuel efficient Range Rover ever
Available in both 4WD and 2WD and sub 130g of CO2
Official public debut at Paris Motor Show: 30 September
On sale summer 2011
The Orangery, Kensington Palace, London 1st July 2010 The first official picture of the all-new compact Range Rover is released today, following an exclusive preview in London for guests attending a 40th birthday celebration of Range Rover held in partnership with VOGUE magazine.
Named the Range Rover Evoque, this all-new coup will join the Range Rover and Range Rover Sport line-up in the summer of 2011. It will be the smallest, lightest and most fuel efficient Range Rover ever produced. Customers have a choice of both a 4WD and a 2WD version, with a sub 130g/km CO2 demonstrating the Range Rover brands commitment to environmental sustainability.
One of the guests was Victoria Beckham, who said she is "very excited" at being appointed creative design executive at Range Rover. Beckham will work on a special edition of the Evoque, and called the vehicle "absolutely stunning".She said she was looking forward to "everything" about the collaboration, and added: "I don't know where to start. It's an incredible opportunity I've been given. I'm very excited."
Other guest included Prince and Princess Michael of Kent, model Erin O'Connor and presenter Gabby Logan.
Phil Popham, managing director of Land Rover said: Today is a very special occasion for Range Rover, not only are we celebrating 40 years of the brand, we are also demonstrating our exciting future by showing the all-new Range Rover Evoque. Range Rover is one of the most highly regarded and iconic vehicles in the history of motoring and has been a continuing success since we first introduced it in 1970. The all-new Range Rover Evoque, is an important step for the future continued success and growth of the brand. Customers can be confident that the new car will be premium, luxurious and just as special as the other Range Rover models. Its sporting looks and unique qualities will open the brand to a new group of customers who may not have considered a Range Rover product before.
The all-new Range Rover Evoque will be built at our multi-award winning plant in Halewood, creating 1,000 new jobs in the Merseyside area, a fantastic boost to the UK economy. The Halewood plant has a reputation for excellence and quality and is recognised throughout the industry as a leader in Lean Manufacturing.
The all-new Range Rover Evoque is a true global car and will be sold in over 160 countries. It was important to give the car a name that was instantly recognisable through language and cultural boundaries throughout the world. We wanted to create a new name which was innovative and different. A name which implies exclusivity and arouses emotions. Evoque is cosmopolitan and cross-continental, sophisticated and matches the cars urban elegance, he added.
Gerry McGovern, Land Rover design director said: The Range Rover is an iconic design that has stood the test of time and its not difficult to see why. Like the current version, the original Range Rover is such a simple and memorable shape that is easily recognisable.
The all-new Range Rover Evoque marks a bold evolution of Range Rover design, providing customers with a desirable, premium and compact car like SUV. In 2008 we introduced the LRX concept car: after a positive reception worldwide, the natural step for the business was to turn the LRX concept car into reality. Tonight we wanted to show the world that we have stayed true to our word and delivered a car that completely represents the spirit of the LRX concept.
The all-new Range Rover Evoque will resonate with customers on an emotional level. Its unique silhouette accentuated by the distinctive falling roof and dramatic rising waistline creates a modern and relevant execution of the familiar Range Rover design language. This car makes a powerful statement of the Range Rovers brand intent to appeal to a wider audience, he added.
The all-new Range Rover Evoque will make its global public debut at the Paris Motor Show at the end of September and will go on sale from next summer.